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CASE STUDY
The New Look of Digital Security
SYMANTEC

Website Refresh
Symantec is the industry leader in cybersecurity. Over the years, they have had to continually evolve to stay ahead of threats but their brand has struggled to keep up. Their website was antiquated and needed a complete refresh—fast! Working with their development team, we led the charge to redesign and launch five pages of their site in just five days. The new look is modern, bold, exciting and has been wildly successful. It sets the tone for their brand’s new direction and aligns the company’s look with the quality of its product.
Problem
Symantec needed to update their website in less than a week. The existing design and structure were outdated and required a refresh…
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Approach
All hands on deck! We dove in and dedicated our whole team to the project. Collaboration internally and with the Symantec team was…
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Solution
With the help of Symantec’s development team, we designed and launched five pages in just five days. The new design was a drastic and…
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Problem
Approach
Solution
Symantec needed to update their website in less than a week. The existing design and structure were outdated and required a refresh that aligned the company’s look and feel with its cutting-edge technologies. They wanted to look modern, vibrant and exciting, while still retaining an image of invincibility.
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Problem
Approach
Solution
All hands on deck! We dove in and dedicated our whole team to the project. Collaboration internally and with the Symantec team was important. We proposed a new direction that was clean, bold and open. The new structure minimized content and lead users through a longer, scrolling page. Images filled the screen, no longer contained to the bounds of a small box, and there was a clear focus on screenshots to provide an important preview of Symantec’s UI.

Our strategy came down to one thing: user experience. Every detail contributed to providing an easy path to the right information. Every page was lined with CTAs that eliminated the need to hunt and guided users through a quick-but-thorough tour of Symantec’s solutions.
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Problem
Approach
Solution
With the help of Symantec’s development team, we were able to give their site a major refresh in five days flat. The new design was a drastic and exciting change. It set the tone for the rest of the site and pushed their brand forward. Most importantly, it established an ongoing partnership with the company. The CEO, CMO and entire Symantec team were thrilled by our efforts and look forward to working together to further strengthen their brand and online presence.
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CASE STUDY
Inspired by Numbers
COUPA

Inspire 2015, San Francisco
In June, Coupa held their annual user conference, Inspire. The event is a mix of learning, networking and celebration, but above all, a showcase of the Coupa brand and the value of their partnership. Each year, the event grows with the company and is expected to be bigger and better than the last. 2015 boasted the largest attendance ever and multiple mentions in the press. We are proud to have been a part of that success, transforming a large hotel into a colorful display of the dollars Coupa has saved their clients worldwide.
Problem
The Inspire event grows larger every year, and with it, so must the spectacle. This year’s theme was the “Math of Success.” The…
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Approach
Given the event’s logo and theme, we came up with multiple visual concepts. All revolved around the use of numbers and monetary…
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Solution
2015 generated the most hype and largest attendance in the event’s history. It was given multiple mentions in the press and the buzz…
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Problem
Approach
Solution
The Inspire event grows larger every year, and with it, so must the spectacle. This year’s theme was the “Math of Success.” The goal was to celebrate the numbers—or more accurately, the dollars—that customers have saved as a result of their partnership with Coupa. The goal was to make a statement.

While the event was in production, Coupa was in the midst of updating their brand identity and styleguide. The project required a great deal of communication and flexibility.
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Problem
Approach
Solution
Given the event’s logo and theme, we came up with multiple visual concepts. All revolved around the use of numbers and monetary symbols, but each took a different approach. The concept they chose featured numbers arranged in a dynamic pattern. The pattern was applied at different scales, alternating between being used as the primary graphic or merely a subtle texture. The company’s core color palette was emphasized throughout the space, and photographs of real Coupa clients gave the event a personal touch.

To really make a statement, we even researched experiential design installations. We found a number of vendors to help and managed the production of two giant stacks of money (fake money, of course).

In the weeks leading up to the event, we worked around the clock prepping each piece for print. This included all signage and a range of event materials like name badges, stickers, booklets, table tents, etc. When the conference started, everything looked beautiful.
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Problem
Approach
Solution
2015 generated the most hype and largest attendance in the event’s history. It was given multiple mentions in the press and the buzz around the design was very exciting.

We helped brand the after-party, and redesigned the event’s financial theme with an urban twist. The numerical pattern looked a little grunge, a little graffiti and we had a lot of fun. In the end, we celebrated right along with them and jumped on board for Coupa Inspire 2016.
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CASE STUDY
A Social Selling Spotlight
SUMMARY
This Summer, LinkedIn launched a new campaign to drive the use of social media as a sales tool. Most importantly, it promoted their new “Social Selling Index” as a measurement of success.

The campaign targeted salespeople and to that end, was designed to be vibrant, direct and competitive. It ran across multiple channels and gained so much visibility that it was extended to provide a comprehensive training guide to sales managers. That eBook became the focus of the campaign and a benchmark for many future publications.
Problem
Linkedin wanted to launch a campaign that promoted social media as an important sales tool. It would also introduce…
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Approach
LinkedIn provided a library of images and general brand guidelines. We expanded upon those assets to create a unique look…
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Solution
Each piece of the campaign was a success. The ads boosted awareness of the Social Selling Index and the eBook is still being promoted as….
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Problem
Approach
Solution
Linkedin wanted to launch a campaign that promoted social media as an important sales tool. It would also introduce the “Social Selling Index” as the new measurement of success and position it as the means to becoming a “social-selling super star.”

The campaign needed an original look and feel, but also had to adhere to LinkedIn’s overarching brand guidelines. They wanted to take a new approach and feature photos of real LinkedIn users. The design was to be both bold and informative.

The campaign consisted of display ads, email images and social media banners and was later extended to include a 37-page eBook. The eBook was extensive and quickly became the focus of the campaign.
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Problem
Approach
Solution
LinkedIn provided a library of images and general brand guidelines. We expanded upon those assets to create a unique look and feel for the campaign. We specified a strategic use of their existing color palette and treatments for photos, infographics and typography.

The ads featured subjects looking confidently into the camera. The messaging and design were equally direct; they offered no frills, no flourishes…just a hard-hitting image and an invitation to jointhe social-selling competition.

The bulk of the design work came with the eBook. The document was extremely dense, so the primary objective became to give it enough visual interest that it didn’t seem daunting. We used photos, icons, and heavy blocks of color to break up the text and emphasized main points with infographics.
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Problem
Approach
Solution
Each piece of the campaign was a success. The ads boosted awareness of the Social Selling Index and the eBook is still being promoted as a training manual.

The eBook has gotten a lot of visibility and as a result, inspired the direction for many subsequent projects. LinkedIn was extremely enthusiastic about the design and even wrote to thank us for our efforts, hailing it as “the” example of great agency work. (…we share this bashfully of course).
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CASE STUDY
A Brand Fit for Cal
UC BERKELEY

Physical Education Rebrand
The University of California, Berkeley has a strong brand, deeply rooted in the school’s history and defined by a strict set of guidelines. Cal’s Physical Education Department wanted to rebrand itself, but had to be strategic in creating an identity that did not compete. Working within the university’s guidelines meant being restricted to a specific set of colors, fonts and graphics. Still, we helped them create a distinct look for their department while complying with the school’s guidelines. The project included a new logo, website and suite of promotional materials.
Problem
Cal Berkeley’s Physical Education Department wanted to rebrand itself and create a distinct identity that stood out from the university’s…
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Approach
The branding initiative started with the creation of the department’s logo. We delivered several concepts—all typographical and…
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Solution
The department was thrilled with their new brand. They immediately produced a slew of swag—tshirts, tote bags, notebooks, frisbees etc…
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Problem
Approach
Solution
Cal Berkeley’s Physical Education Department wanted to rebrand itself and create a distinct identity that stood out from the university’s overarching brand. Their goal in doing so was to boost enrollment in their classes and encourage more donations. But challenging the process was Berkeley’s existing set of brand guidelines. It restricted the use of colors, fonts and graphics to a very specific set.

We created the logo first and used it to inspire the deliverables to follow: postcards, promotional banners, apparel, and eventually, a new website.
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Problem
Approach
Solution
The branding initiative started with the creation of the department’s logo. We delivered several concepts—all typographical and appropriately sporty. They included pieces of the university’s existing “Cal” and “Berkeley” logos, and utilized the navy and gold color palette specified in the guidelines. The fonts we used were strong and bold, yet simple and by the time the logo was finalized, it looked both pronounced and undecorated.

Building out the rest of the deliverables required the invention of new design elements while also pulling graphics from their existing materials. Most significantly, we decided to make photography a primary focus. The photos added visual interest and advertised the department’s programs without the need for additional messaging. Of course, the quality of the images was critical; we provided guidance in using both stock photography and images from their library.
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Problem
Approach
Solution
The department was thrilled with their new brand. They immediately produced a slew of swag—tshirts, tote bags, notebooks, frisbees, etc.—and used the items to generate excitement for the current enrollment period. The website is currently in development with a plan to launch before the New Year.
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CITY OF SAN JOSE, PARKS & REC
Department Branding
SUMMARY
Parks, Recreation and Neighborhood Services is one of San Jose’s most active departments. It provides outreach services to all members of the community—children, adults, families, and seniors alike. To increase their visibility, they wanted to create a new look for themselves. It would distinguish them from other departments and ensure the consistency of their marketing materials.

The project included a department logo as well as a suite of templates for flyers, presentations, postcards, etc. Of course, all deliverables had to compliment the City of San Jose’s existing brand, but we were successful in helping them achieve something new and unique. The department’s brand was made to reflect both the outdoors and the idea of bringing people together.
DRYWALK
Retail Branding
SUMMARY
Drywalk is a blowdry bar located in Los Gatos, CA. The salon offers “nothing but blowouts” and caters to an upscale community interested in a day of pampering. As a new company, they wanted to create an image that positioned them well to attract an elite clientele. The look also had to match the design of their salon.

Referencing high-fashion, we kept the design simple, sophisticated and elegant. We created their logo, salon signage, marketing materials and website.
AUSTIN COCKTAILS
Website Design & Development
SUMMARY
Austin Cocktails brings craftsmanship to pre-mixed cocktails. Using only natural and premium ingredients, their drinks are creative, authentic and flavorful. The redesign of their site had to highlight the quality of their product.

To that end, we focused the design on a beautiful use of product photography. We featured the bottles as well as many of the ingredients listed on their labels; every page reinforces the fact that they produce craft cocktails. Messaging is focused and the site is equipped with a “store locator” detailing each of their sale sites in California, Colorado, and Texas.
MANDEL COMMUNICATIONS
Website Design & Development
SUMMARY
Mandel specializes in communications training. They coach professionals in every industry to present and speak in ways that will help them improve their business performance. Working with large companies like AT&T, Cisco and Microsoft, Mandel needs to appear credible and experienced. When we redesigned their site, we modernized the look and feel and most importantly, created a space to highlight the value of their content.

This project was a beginning of a long-term partnership. Since then, we have helped them implement more complex features on their site (like learning portals, class registries and payment integration) and have assisted in designing much of their training material.
TAULIA
Connect 2015
SUMMARY
Taulia Connect is an annual conference that celebrates the company’s relationship with their customers. Through a series of discussions, workshops and technology showcases, they provide a snapshot of the year’s successes and a sneak peek of developments to come. Much of the conversation centers around revenue.

With that in mind, we designed the event to hightlight stats—dollars made, invoices turned, # of users, etc. We used bold text, custom illustrations and carefully selected data to represent each of the largest industries. We even lined a hallway with the image of paper invoices turning into money. We branded the event, created a visual styleguide and produced a massive library of signage and conference materials.
YAHOO
Partner Day 2015
SUMMARY
Every year, Yahoo invites partners from across the business to hear about its latest innovations and the monetization opportunities of the future. They cover all Yahoo products (mobile, search, communications, etc) and provide a stellar networking opportunity that extends to the executive team.

This year, the event was scaled to a whole new level. Held at Levi’s Stadium, the design transformed an already stellar venue into an exclusive experience for Yahoo VIPs. It looked elegant, high-end, and modern. It was bright and colorful, yet minimalistic, and from the entrance to the stage, was an immersive experience of the brand.
LINKEDIN
Introducing: LinkedIn Profinder
LINKEDIN

Profinder Campaign
This year, LinkedIn launched the pilot of LinkedIn ProFinder—a marketplace that connects top local independent and freelance professionals with consumers in need of their services.

We helped launch the first set of campaigns to promote ProFinder. As a pilot, it targeted very specific audiences and ran across multiple platforms. We created a series of display ads, emails and social media posts.
STAYSAFEONLINE
Social Media Solution
SUMMARY
Stay Safe Online is part of the National Cyber Security Alliance. Their mission is to educate and empower people to secure their use of the internet. They run a number of campaigns to educate people about best practices and the importance of data privacy. This year, they decided to boost their efforts on social media.

We helped them create a library of templates that would enable them to post content quickly and consistently. They were branded to reflect the organization’s three primary campaigns and focused on delivering a strong message. Templates varied in their use of photography, graphics and color, but all contained editable text and images.
OUR WORK
Every project is different. We tailor our approach to meet your goals.
For now, just take a peek.
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Branding
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Marketing
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Web
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Events
SYMANTEC
Website Refresh
COUPA
Inspire 2015
San Francisco
LINKEDIN
Social Selling
eBook
UC BERKELEY
Physical Education Rebrand
CITY OF SAN JOSE, PARKS & REC
Department Branding
DRY WALK
Retail Branding
AUSTIN COCKTAILS
Website Design
& Development
MANDEL COMMUNICATIONS
Website Design
& Development
TAULIA
Connect 2015
YAHOO
Partner Day
2015
LINKEDIN
Profinder Campaign
STAYSAFEONLINE
Social Media Solution